work* UX/UI* 3D Rendered Animation* BrandingsubjectAI art exhibit where the visitors become artists and collaborate with technology to create inspiring workyear2022Zeros and Ones is an AI Art Exhibit, curated by the Intelligent Museum (Germany), inspired by the natural world. "The Intelligent Museum is an artistic and curatorial research ground for deep learning and visitor participation at the ZKM The goal is to question current developments and explore the potential of using AI in museums."— ZKM↑ Click the play button for website walkthrough :)SCREENS
Branding
Zeros and Ones as a brand refers to the binary code used when creating artificial intelligence and related content. The texture made with the numbers 0 & 1 evokes a sense of dimension within the design and creates the illusion that the interface of the website transcends in a floating space. This subtle yet intentional detail transforms a simple website into an interconnected event that brings artists and people together.
Adaptability
Successful brands think in all displays, which is why it was important for this project to be able to translate onto a phone screen. Most people are looking at the content through their mobile devices when they venture into a new opportunity, which is why the design required to be adapted onto multiple screen sizes to further improve the user experience.
Blender
Meta spheres rendered with blender to intrigue potential visitors interested in Zeros & Ones to attend the exhibit whether it is through the 360 VR experience or in person.