work* Paid Assets* Email Marketing* Animation* Web Banners* Photo EditingroleLead DesignercollaboratorsArt Direction: Jeremy SigristPhotography: DaphneVerzosaBrand Director: Sydney Boweryear2024The Cirkul Tumbler was a pivotal launch for the brand, introducing the innovative StrawSip™ technology that transformed the customer drinking experience. To support this milestone, I executed a multi-channel creative strategy that ensured a cohesive and impactful rollout.Paid ADS
The playful, dynamic motion highlighted the new product colors and drove urgency with a clear call to action. This creative performed exceptionally well, achieving a click-to-add-to-cart ratio of 145.33%, making it one of the strongest-performing assets in the campaign.
EMAIL DESIGN
To build excitement around the launch of the Cirkul Tumbler with StrawSip™ technology, I designed a series of email campaigns that introduced the product, showcased its key features, and drove conversions.
Organic Social Assets
three-part Instagram grid series that connects seamlessly to form one cohesive image when pinned at the top of the brand’s profile. This approach maximized visual impact, ensuring the Tumbler had a bold, permanent presence on the feed.
INfluencer insert
An insert card was created to enhance the unboxing experience and introduce influencers to the Cirkul Tumbler with StrawSip™ technology. Placed inside influencer boxes, the card served as a quick, visually engaging overview of the product.