work* Visual Identity of Website* Website Assets* Instruction Manual* Photo EditingroleGraphic DesignercollaboratorsArt Direction: Jeremy SigristPhotography: Daphne VerzosaBrand Director: Sydney BowerGraphic Designer: Victoria Ballantiyear2024Cirkul Plus introduced a new line of fizzy, enhanced flavors, expanding the brand’s portfolio with a focus on refreshment and functional benefits. For this launch, custom backgrounds and branding were developed for each flavor to give them a distinct aesthetic and personality. Supporting graphics were also created for individual product sections across the website, ensuring a cohesive yet differentiated experience that highlighted the innovation behind the line.Brainstorm
As a team, we kicked off the project by creating moodboards for each individual flavor. This allowed us to explore and capture the unique personality of every flavor, identifying visual cues, textures, and color palettes that would define them. By doing this, we were able to narrow down the design elements each flavor would “own,” ensuring that every product had a distinct aesthetic while still feeling cohesive within the Cirkl Plus line.
Web Assets
Backgrounds
Graphics
I designed the moodboard section on the Cirkl Plus landing pages to visually communicate the personality of each flavor. Each moodboard showcased the colors, textures, and graphic elements that inspired the final design, giving viewers an immediate sense of the flavor’s identity and how it fits within the overall brand.
Quick Start Manual
clear and visually engaging Quick Start Guide for the Cirkul Plus system, helping users learn how to set up and use the product properly. The guide balances concise instructions with branded graphics, making the learning experience intuitive, approachable, and aligned with Cirkul Plus’s innovative and playful aesthetic.